Discover Brilliant 2007. International Conference and Expo. Building the Sustainable Economy. September 17-19, 2007. MORE VALUE LESS IMPACT.
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Greening the Highway from B.C. to Baja

Building the Initiative

Who:  Join your peers—other leading policymakers, NGOs, key agencies and leading businesses as we map a strategy to collaborate on greening the west coast highways from B.C. to Baja.

Where & When:  Sheraton Seattle Hotel in Seattle, Washington
                              September 19, 2007 from 8:00 a.m. to 2:00 p.m.

What:  Vehicles, fuels, charging, materials, idling, electrification—all of these and more play a role in how much impact the highway system has on our economy, our climate and our security.   It is time to combine forces to turn our west coast highways into a shining example of how regions can work together to create a Brilliant transportation solution.   

Presentations from key leaders punctuated by interactive roundtable discussions and networking breaks ensure that attendees gained valuable insights, built stronger relationships, and came away with a clear agenda for success for their own institutions and beyond.

Registration-- 8:30 a.m. – 9:00 a.m.

Morning Program

Welcome Remarks--What is the Green Highway?
9:00 a.m. – 9:30 a.m.
Presentation by Cascadia Project summarized the various activities that are complete, planned and underway that could be bundled into a Greening the Highway initiative.
Speaker: Cascadia, Bruce Agnew, Program Director

Funding Transportation's Future
9:30 a.m. – 10:00 a.m.
What is the interest of the venture capital communities in developing clean energy technologies for vehicles and fueling station infrastructures?
Cascade Sierra Solutions, Sharon Banks, CEO

Networking Break--10:00 a.m. – 10:30 a.m.

Federal, State, Port and Provincial Update
10:30 a.m. – 11:45 a.m.
Update from the West Coast Governor's Diesel Emission Collaborative (EPA) and ongoing state, port and provincial initiatives for alternative fuels deployment and electrification.
Speakers: Washington State, House of Representative, Rep. Deb Eddy
                Washington State Senate, Senator Edward B. Murray, Vice
                Chair Transportation Committee
                Environment Protection Agency, West Coast
               Collaborative, US EPA, Peter Murchie, EPA Coordinator 
 
               Hydrogen and Fuel Cells Canada, Alison Setton, P. Eng.,
MBA               , Manger, Hydrogen Highway
                Washington DOT, Jeff Doyle, Director of Public/Private
                Partnerships
                Oregon Department of Transportation  Allison Hamilton
                Project Director, Office of Innovative Partnerships

Lunch & Networking--11:45 a.m. – 12:10 p.m. 
                           

Private Sector Perspective
12:15 a.m. – 1:15 p.m. 

What will it take to be successful? Where is the momentum? A panel reviewed freight and motorist perspectives on alternative fuel stations and potential applications to the I-5 corridor. Topics included:

From the truck industry perspective-how does truck stop electrification and potential deployment at rest areas of alternative fuel stations and expanded truck parking areas factor into their operational plans.

From a motorist perspective-Their interest in alternative fuel stations, which would include bio diesel, natural gas, kiosk for plug-in hybrids and potential hydrogen cell stations.

Speakers: American Automobile Association of Washington
                Janet Ray  
                BC Trucking Association, Paul Landry, President  
               Big Imagination Group, Colette Brooks, Chief Imagination
                Officer         

The Next Steps-- What Will it Take?
12:30 p.m. – 1:45 p.m.
A facilitated discussion with elected leaders and the private sector: What are the possible outcomes? What can be accomplished? What are the mechanisms and how do we implement? Where is the next convening point? One or more proposal(s) from the assembled group highlighted opportunities to work together.

Closing Comments--1:45 p.m. – 2:00 p.m.

Sponsors



For information on sponsoring Discover Brilliant 2008 contact Treena Colby:
206.686.9330 ext. 321
tcolby@athenacompany.com


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ATHENA
5914 Lake Washington Boulevard
Kirkland, Washington 98033
206-686-9330
www.athenacompany.com