Day 2: Brilliant Business Track
September 18, 2007 8:00 a.m.- 5:30 p.m.
Topics Covered:
9:00 - 10:15 Managing and Measuring Sustainability Across Your Market Footprint
In each aspect of business operation- philosophy, operation and product, employees, facilities, and procurement- there exist opportunities to implement sustainable strategies that impact both the top and bottom line. But what does it take to really build a business that can leverage this emerging trend toward more value with less impact? Listen to top business leaders as they describe their successes and failures, and what it takes to transform the culture and approach of their businesses and that of their supply chain.
Google, Bill Weihl, Energy Strategy Czar, Google
Philips Medical Systems, Cathy McCaffrey, Director of Sustainability
US Council for Sustainable Development, Andrew Mangan, Executive Director
10:15 - 10: 30 Networking Break
10:30 - 11:30 The New Consumerism: Shades of Green
No longer an “all-or-nothing proposition,” green comes in many shades of personal choice and lifestyle. As these trends go beyond the early “Golden Green” adopters and gain traction in the mainstream, how are companies positioning themselves to meet the needs of the savvy and mainstream consumer? What will it take to meet the changing expectations of these segments? Hear the latest consumer insights and the directions that leading consumer companies are taking to capture more of the mainstream.
egg, Marty Mc Donald, Creative Director (Moderator)
Iconoculture, Rob Tregena, Vice President, Consumer Strategist
REI, Kevin Hagen, Manager of Corporate Social Responsiblity
Nike, Lorrie Vogel, General Manager, Considered Products
Teragren, David M. Knight, CEO
11:30 - 1:00 Lunch & Keynote (Plenary)
Squeezing the Balloon - Addressing the PHEV Challenge and Opportunity
P.S. Reilly
1:15 - 1:45 From Wall Street to Main Street-Getting Return on Sustainability
Environmental accounting, sustainability reporting and green indices—is it worth the effort? Increasingly, companies creating more value with less impact are being rewarded by the market. But it isn’t just about how businesses manage their ecological footprint; it’s how they manage their market footprint and the value and waste streams those represent. Learn what happens when corporations embrace more value with less impact and how this translates into good news for potential investors and current shareholders>
Sustainable Business Consulting, Kevin Wilhelm, President
2:15 - 2:30 Networking Break
2:30 - 3:45 Building Business Value in the Industrial Sector
Historically a leading polluter, heavy industry is becoming a leading innovator in the race toward creating more value with less impact. How are these companies moving from an exploitative past into a new future of profitability and efficiency? How is the industrial market moving beyond compliance to create business opportunities in the sustainable economy?
Suncor, Gord Lambert, VP Sustainability
BNSF Railway, Mark Stehly, Assistant Vice President of Environmental Research and Development
Who Should Attend?
• CEOs, CTOs, CFOs, CIOs, CMOs, COOs
• Principles
• General Managers
• SVPs and VPs of environment, sustainability, operations, facilities, asset management, marketing and sales
• Network Managers
• Technology Directors
• IT Managers
• Supply Chain Managers
• Purchasing Managers
• Business Development Directors
• Client Relations Directors
• Sustainability Managers
• Corporate Social Responsibility Directors/Managers
• Environment, Sustainability or Climate Change Practice Leaders
• Public Relations, Public Affairs, Advertising, Insurance, Investors and Media firms interested in sustainability
See other Brilliant Track Programs: